{"id":282,"date":"2015-01-21T11:10:34","date_gmt":"2015-01-21T11:10:34","guid":{"rendered":"http:\/\/adriangrigoras.com\/blog\/?p=282"},"modified":"2015-01-21T11:10:34","modified_gmt":"2015-01-21T11:10:34","slug":"leading-mobile-website-access-methods","status":"publish","type":"post","link":"https:\/\/adriangrigoras.com\/blog\/leading-mobile-website-access-methods\/","title":{"rendered":"Leading Mobile Website Access Methods"},"content":{"rendered":"<p>While comScore figures show that time spent in mobile apps vastly exceeds time spent with the mobile web, a recent IAB report cautions that mobile app consumption relative to the mobile web may be overstated. That\u2019s based on survey results indicating that smartphone internet users believe they generally spend as much time on the mobile web as in apps. The IAB explains the \u201capp gap\u201d as app usage being mobile web \u201cin disguise.\u201d In other words, a \u201csignificant\u201d amount of smartphone web browsing may occur via in-app links. In fact, more than one-quarter of smartphone internet users report that links in social media apps are a top-3 way of finding mobile websites they access. The top method? Search.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-283\" src=\"http:\/\/adriangrigoras.com\/blog\/wp-content\/uploads\/2015\/01\/IAB-Top-Mobile-Site-Access-Methods-Jan2015-300x173.png\" alt=\"IAB-Top-Mobile-Site-Access-Methods-Jan2015\" width=\"300\" height=\"173\" srcset=\"https:\/\/adriangrigoras.com\/blog\/wp-content\/uploads\/2015\/01\/IAB-Top-Mobile-Site-Access-Methods-Jan2015-300x173.png 300w, https:\/\/adriangrigoras.com\/blog\/wp-content\/uploads\/2015\/01\/IAB-Top-Mobile-Site-Access-Methods-Jan2015-660x380.png 660w, https:\/\/adriangrigoras.com\/blog\/wp-content\/uploads\/2015\/01\/IAB-Top-Mobile-Site-Access-Methods-Jan2015.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Source: martingcharts.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While comScore figures show that time spent in mobile apps vastly exceeds time spent with the mobile web, a recent IAB report cautions that mobile app consumption relative to the mobile web may be overstated. That\u2019s based on survey results indicating that smartphone internet users believe they generally spend as much time on the mobile\u2026 <span class=\"read-more\"><a href=\"https:\/\/adriangrigoras.com\/blog\/leading-mobile-website-access-methods\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","hentry","category-trends"],"_links":{"self":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts\/282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/comments?post=282"}],"version-history":[{"count":1,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions"}],"predecessor-version":[{"id":284,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts\/282\/revisions\/284"}],"wp:attachment":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/media?parent=282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/categories?post=282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/tags?post=282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}