{"id":285,"date":"2015-01-21T11:24:17","date_gmt":"2015-01-21T11:24:17","guid":{"rendered":"http:\/\/adriangrigoras.com\/blog\/?p=285"},"modified":"2015-01-21T11:24:17","modified_gmt":"2015-01-21T11:24:17","slug":"effective-marketing-channles","status":"publish","type":"post","link":"https:\/\/adriangrigoras.com\/blog\/effective-marketing-channles\/","title":{"rendered":"Most effective marketing channles"},"content":{"rendered":"<p>Word-of-mouth (W-O-M) remains the the most effective marketing channel for generating new leads and customers, according to SMBs responding to a <a href=\"http:\/\/www.brightlocal.com\/2015\/01\/07\/37-smbs-plan-spend-internet-marketing-2015\/\">recent BrightLocal survey<\/a>. Asked to choose from\u00a012 online and offline channels, 28% indicated\u00a0W-O-M to be their most effective, up from 26% the previous year. Online marketing channels \u2013 which appear to be gaining in appeal among respondents \u2013 comprised the next 3 most-effective. Specifically, 1 in 5 respondents reported that SEO is their most effective marketing channel, with 15% citing online local directories and 10% email marketing.<\/p>\n<p>(For the purposes of the study, W-O-M was considered an offline medium. Social media was not among\u00a0the marketing channel options listed.)<\/p>\n<p>The importance of SEO is reflected in respondents\u2019 perspectives concerning success metrics: search engine rankings emerged as a more prioritized metric than the number of customers walking through the door, although phone calls to the business are respondents\u2019 most important metric.<\/p>\n<p>Meanwhile, SMBs\u2019 attitudes towards online marketing\u2019s effectiveness appear to be improving, per the survey\u2019s results. This year, three-quarters of respondents reported that online marketing is either very effective (32%) or effective (43%) at attracting new customers to their business, up from roughly two-thirds (27% very effective; 41% effective) feeling that way in the previous year\u2019s survey.<\/p>\n<p>Likely as a result, SMBs are expecting to spend more on internet marketing: 37% said they would increase their spending over the coming 12 months, a big jump from 21% who planned such an increase in the year prior. Currently, respondents\u2019\u00a0overall budgets are reportedly split evenly between online (51% share) and offline (49% share) channels, although their allocations differ quite widely: half say they spend 30% or less of their budgets on internet or mobile marketing, while<br \/>\nfewer (29%) spend upwards of 70% on online marketing.<\/p>\n<p><em>About the Data:<\/em> The survey was conducted in October \/ November 2014. 736 SMBs completed the survey with 95% located in North America (Europe 4%, RoW 1%).<\/p>\n<p><a href=\"http:\/\/adriangrigoras.com\/blog\/wp-content\/uploads\/2015\/01\/BrightLocal-SMBs-Most-Effective-Customer-Acquisition-Channels-Jan2015-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-286\" src=\"http:\/\/adriangrigoras.com\/blog\/wp-content\/uploads\/2015\/01\/BrightLocal-SMBs-Most-Effective-Customer-Acquisition-Channels-Jan2015-1-300x173.png\" alt=\"BrightLocal-SMBs-Most-Effective-Customer-Acquisition-Channels-Jan2015 (1)\" width=\"300\" height=\"173\" srcset=\"https:\/\/adriangrigoras.com\/blog\/wp-content\/uploads\/2015\/01\/BrightLocal-SMBs-Most-Effective-Customer-Acquisition-Channels-Jan2015-1-300x173.png 300w, https:\/\/adriangrigoras.com\/blog\/wp-content\/uploads\/2015\/01\/BrightLocal-SMBs-Most-Effective-Customer-Acquisition-Channels-Jan2015-1-660x380.png 660w, https:\/\/adriangrigoras.com\/blog\/wp-content\/uploads\/2015\/01\/BrightLocal-SMBs-Most-Effective-Customer-Acquisition-Channels-Jan2015-1.png 1000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Source: marketingcharts.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Word-of-mouth (W-O-M) remains the the most effective marketing channel for generating new leads and customers, according to SMBs responding to a recent BrightLocal survey. Asked to choose from\u00a012 online and offline channels, 28% indicated\u00a0W-O-M to be their most effective, up from 26% the previous year. Online marketing channels \u2013 which appear to be gaining in\u2026 <span class=\"read-more\"><a href=\"https:\/\/adriangrigoras.com\/blog\/effective-marketing-channles\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-285","post","type-post","status-publish","format-standard","hentry","category-trends"],"_links":{"self":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts\/285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":1,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"predecessor-version":[{"id":287,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts\/285\/revisions\/287"}],"wp:attachment":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}