{"id":339,"date":"2015-01-23T11:22:59","date_gmt":"2015-01-23T11:22:59","guid":{"rendered":"http:\/\/adriangrigoras.com\/blog\/?p=339"},"modified":"2015-02-23T13:05:43","modified_gmt":"2015-02-23T13:05:43","slug":"majority-sales-web-influenced-2015","status":"publish","type":"post","link":"https:\/\/adriangrigoras.com\/blog\/majority-sales-web-influenced-2015\/","title":{"rendered":"Majority of Sales will be \u201cWeb-Influenced\u201d in 2015"},"content":{"rendered":"

Forrester Research has a new forecast out that\u00a0covers all retail sales \u2013 delivering the news that 2015 will be a watershed year in retail. In 2015 more sales will be either Web Influenced & Web Only\u2026versus Non-Web Influenced. The report is titled \u201cUS Cross-Channel Retail Forecast, 2011 \u2013 2016<\/a>\u201c.\u00a0 For manufacturers and their local\u00a0retailers who sell those goods,\u00a0this should have\u00a0a profound impact on your actions.<\/p>\n

\"webinfluenced2011_2016-forecast\"<\/a><\/p>\n

Doing the math: $1.856 Trillion in 2015 retail is the combination of ecommerce and web-influenced sales \u2014 beating out the $1,780 Trillion in \u201cold fashioned retail\u201d.\u00a0 The other way to phrase this is : \u201cAll Newspaper\/TV\/Radio\/Direct Mail\/POS\/Sky-writing only\u201d influenced retail will be\u00a0in the minority<\/strong>\u00a0in a short years.<\/p>\n

As\u00a0most things are\u00a0in life, this is a double-edged sword.<\/p>\n

The\u00a0downside for\u00a0manufacturers and their retail channel partners caught flat-footed will be\u00a0fewer sales and higher costs sunk in traditional \u201cpaid\u201d media.\u00a0 Retailers will be \u201cshowroomed\u201d by consumers who browse in your retail aisles but buy elsewhere \u2014 either online or down the street.\u00a0 I recently bought a laptop and accessed specs and reviews on my smartphone while in 3 different stores \u2014 ultimately buying in the last store.\u00a0 How many of you have spent a few hours researching a product online, and knew more than the salesperson when you visited\u00a0the store?<\/p>\n

The upside of this trend\u00a0will be more sales at lower costs for those who embrace this new technology-enabled consumer at every phase of the \u00a0process.\u00a0 Depending upon your product category: Dreaming\/Inspiration >Casual Research > Retail and Online Investigation > Purchase > First Use > Ownership.<\/p>\n

Consider: What content and assistance do you offer online to help consumers at each of these phases? Are you reaching these consumers with your paid media as well as your owned (i.e. free) media?\u00a0 Is your online product selection and experience consistent to your retail environment?\u00a0 Manufacturers, are you syndicating your content and making it easy for your retailers to use it in their websites and social media?<\/p>\n","protected":false},"excerpt":{"rendered":"

Forrester Research has a new forecast out that\u00a0covers all retail sales \u2013 delivering the news that 2015 will be a watershed year in retail. In 2015 more sales will be either Web Influenced & Web Only\u2026versus Non-Web Influenced. The report is titled \u201cUS Cross-Channel Retail Forecast, 2011 \u2013 2016\u201c.\u00a0 For manufacturers and their local\u00a0retailers who\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-339","post","type-post","status-publish","format-standard","hentry","category-trends"],"_links":{"self":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts\/339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":2,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts\/339\/revisions"}],"predecessor-version":[{"id":342,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/posts\/339\/revisions\/342"}],"wp:attachment":[{"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/media?parent=339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/categories?post=339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adriangrigoras.com\/blog\/wp-json\/wp\/v2\/tags?post=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}