By now, we’re well acquainted with many of the difficulties of implementing a working omnichannel strategy at retail. Perhaps the biggest are structure and technology that keep employees and inventory silo’d. Even with the best of intentions, it is difficult for many chain retailers to provide a seamless shopping experience across brick and mortar and… Read More »
When you hear the word ‘bank’ you might think about the ATM outside your office, your local bank branch, or even visions of old movies with cops and a robber. The reality is that banking actually extends much further back in time as bank branches were established as early as the 14th century. During this period, they were… Read More »
Forrester Research has a new forecast out that covers all retail sales – delivering the news that 2015 will be a watershed year in retail. In 2015 more sales will be either Web Influenced & Web Only…versus Non-Web Influenced. The report is titled “US Cross-Channel Retail Forecast, 2011 – 2016“. For manufacturers and their local retailers who… Read More »
Bellow are some interesting videos about the Omni-channel.
Much has been said about Omni-Channel being retail’s most recent disruptive boost. The approach, which leverages the power of technology and data to deliver consumers products and services across channels, has made retailers smarter and more nimble. Today more products and services are expeditiously delivered in a myriad of ways and settings to consumers eager… Read More »
Word-of-mouth (W-O-M) remains the the most effective marketing channel for generating new leads and customers, according to SMBs responding to a recent BrightLocal survey. Asked to choose from 12 online and offline channels, 28% indicated W-O-M to be their most effective, up from 26% the previous year. Online marketing channels – which appear to be gaining in… Read More »
While comScore figures show that time spent in mobile apps vastly exceeds time spent with the mobile web, a recent IAB report cautions that mobile app consumption relative to the mobile web may be overstated. That’s based on survey results indicating that smartphone internet users believe they generally spend as much time on the mobile… Read More »
Roughly three-quarters of marketers, sales and business professionals around the world report that their email lists are growing, but for the vast majority of those (61% of respondents overall), that growth is coming slowly. As such, list growth emerges as one of the top email marketing objectives for the year ahead, per the latest survey… Read More »
Google’s market share of overall social logins increased by 6% points quarter-over-quarter to reach 40% in Q4, per Janrain’s latest report. That leaves it just 3 points behind Facebook, the narrowest gap since the beginning of 2011, when it first surrendered its lead to Facebook. Of note, Q4 has been kind to Google in market… Read More »
The Europe eCommerce B2C 2014 report. Let’s wait for the 2015. european-b2c-ecommerce-report-2014